Developed MOCEAN's digital brand identity by aligning its messaging, visual direction, website experience, and social media presence into one consistent brand. Established a stronger positioning around longevity, recovery, and wellness while creating a foundation for long-term digital growth.
Redesigned the website structure to better communicate MOCEAN's wellness philosophy while improving user experience, service organization, and mobile usability. Simplified the patient journey to increase engagement and support long-term Google visibility and patient acquisition.
Developed and executed a long-term SEO strategy focused on topical authority, educational content, service pages, and local search visibility.
Published an average of 8 educational blog articles per month throughout 2024, building nearly 100 SEO-focused content assets and significantly expanding MOCEAN's organic search presence.
Results
Built a Google-first growth strategy by connecting SEO, website optimization, Google Business Profile, local search, and educational content into one integrated system designed to generate sustainable organic growth.
Focused on increasing long-term visibility through Google rather than relying solely on paid advertising.
Designed a structured lead follow-up process by coordinating appointment booking, payment collection, and communication workflows. Worked closely with the front desk to improve response time, understand patient inquiries, and strengthen the connection between marketing performance and patient acquisition.